For the most, the ‘big guns’ stick with the ‘big guns’ and pay the price with value to match. If you have a large brand and that's what you are doing – ‘branding’, then chances are you are with a large agency who is delivering the goods.

So what about all the hundreds of corporate and medium to small businesses – what are their options? The right agency is going to ADD VALUE.

They will do this by offering creative solutions to your brand, supplier reliability across industry expectation, work with you on strategy execution and, as importantly, they are going to offer you a service! An agency is not to be confused with a design house or a marketing service.

An agency offers more than a design house. It is a one-stop-shop which is there to support your marketing strategy, to support your marketing strategy, offering integrated branding solutions, in context of your bigger marketing objective!

Invariably, the start-up phase of working with a new agency is fairly intense as they have to come up to speed with your product and, as importantly, your company culture. Once the creative has been finalised and the budget and brand parameters determined – it should flow.

When to acquire!

Most companies require the services of an agency at some point. It may be as simple as brand development (or re-focus) along with related marketing material, i.e. brochures, websites etc. This is parameter-based and usually a short-term involvement. If your company has a consistent media presence, however, and requires on-going marketing material development and updates, then a dedicated agency is the way to go.

CopyCat Communications, established in 1996, is a small, dedicated advertising agency which offers a full range of services. These services range from corporate identity development, advert design and placement, production of brochures, catalogues, flyers and annual reports through to websites, presentations, point-point-of-sale and packaging. Companies who require most of these items can sign up as outsourced marketing partners or work on an ad-hoc basis. We work with top suppliers to make sure we never let you down, while always remaining price competitive.

We understand that marketing is serious business. We consult personally with all our clients to ensure we understand your individual requirements and customise your marketing and advertising accordingly.

The company enjoys a wide client-base from corporates, medium or small-sized businesses to government departments, NGOs and academic institutions.

Give us a call and let's do business!