Make sure you thoroughly research your target market

Analyse the best medium to reach it effectively

Put a realistic marketing budget together

If you don't have a strong corporate identity – develop one now

Use well designed ads and brochures. It's all about those first impressions!

Develop a website (even if you think you don't need one – keep up with the times)

Analyse your marketing process rigidly

Let your customers know you're out there

Finally, of course, advertise with the Cat who's got the cream!